Degree Ad Campaign
An Ad Campaign about the brand degree with a twist. I wanted to make a mascot, a fun-loving aardvark, named Gary, who would represent the male deodorant theme.
Gary The Aardvark’s Journey
Gary the Aardvark always felt like an outcast on the savanna, curious and kind, but known for his unbearable odor. Despite trying everything, nothing worked, and the teasing left him lonely and embarrassed. Hoping for a fresh start, Gary moved to New York. One rainy day, he discovered Degree deodorant in a store window. Intrigued, he gave it a try, and to his surprise, it worked instantly. Feeling confident and fresh, Gary landed a job on Wall Street and finally made friends. Now, Gary proudly promotes Degree, helping others in high-stress jobs stay fresh day or night.
